ROCCA DEI FORTI conveys a significant set of values in every bottle of its sparkling wines, in each and every bubble made with dedication and passion since 1954. Highly appreciated by consumers, it is one of the most popular brands in its category in the Italian large-scale retail channel (GDO), where it has been a market leader for many years.
Today, the Togni company wishes to emphasize and further enhance this rich legacy through an accurate brand restyling, which will encompass its long history to modernize its appearance, keeping up with future –oriented trends.
The logo first: it has been completely redesigned, while at the same time maintaining and enhancing the brand’s typical elements. The lion, sleeker yet bolder in its new red color, is shown with its front paw in motion, symbolizing the dynamism that preserves tradition while still being in- step, or rather, ahead of the times. The new, daring yet clean lettering includes the year 1954, the business starting date, as well as ‘Cantine Togni’, a name that has meant ‘know-how’ for almost 70 years, up to today’s third generation management.
Packaging design next: a one-of-a-kind, recognizable brand identity, able to express the distinguishing and original character of each single bottle.
A new geometric figure expressing harmony and balance, thus frequently used in architecture, has been introduced here in ROCCA DEI FORTI: the new labels and collars recall an octagonal shape. A tribute to some of the most significant monuments of our region, such as the suggestive ‘Tempio del Valadier’ in the ‘Gola della Rossa and Frasassi’, as well as the historic ‘Fonte di Piazza’, community symbol of Serra San Quirico (AN), the town where Cantina Togni is based, which greatly contributed to the valuable restoration of the city fountain.
A label with Luigi Togni’s signature has been attached to the brand’s most historic products Brut, Dolce, Rosso Dolce and Demi Sec, to further emphasize their authenticity: a man whose forward-thinking and passionate entrepreneurial skills began the successful history of ROCCA DEI FORTI.
The renewed design gives the brand an unprecedented strength, capable of transmitting all the power of the brand’s profound values from graphics to imagination. In particular, the ability to take up, put to good use, and at the same time manage to innovate the sparkling wine making traditions of the Marche region. The Togni family’s commitment: dedication, passion and respect for the surrounding territory by three generations of entrepreneurs, thanks to which it has developed its high expertise, along with major investments in research and development activities involving production, technology and the wine industry in general, to ensure business continuity and product quality. Last but not least, a rigorous wine making method, always aimed at obtaining a first-class product, with unexpected qualities, which is also affordable.
And this is where ‘Shared well-being’, the new communication concept, comes from.
A reference to the ‘convivial ’ and, therefore, inclusive ‘nature’ of ROCCA DEI FORTI bubbles, the indisputable stars of a social lifestyle, perfect for celebrating every cherished moment of togetherness.